Ian Calcutt is the freelance writer behind Cut Jargon
My long-term journalistic background, years of expertise in the tech sector and a range of related interests combine into a specialised set of copywriting skills to assist your business.
I have been a professional journalist since the mid-1990s, and freelance for the last decade, covering consumer technology for UK print and online organisations including BBC Worldwide, Future Publishing, IPC (now Time Inc UK), The Register, Trusted Reviews and the John Brown Media content marketing agency.
From 2015 my focus shifted towards copywriting and consulting for SMEs (small to medium sized enterprises), building on my previous experience to deliver specialised written work and advice.
With Cut Jargon I aim my services at organisations in the technology and/or b2b sectors. In particular I deal with start-ups in the early phases of growth, after they have attracted funding and are gearing up to market their product or service launch. My experience in journalism is especially useful for cutting jargon and explaining key information clearly.
I trained initially in art and design before studying media production at university. Afterwards I worked in media research for four years and then moved into journalism for London-based print magazines in senior staff roles, including editor. During this time I built up nine years of expertise in subjects such as consumer electronics, computing, cinema and digital broadcasting.
In 2005 I became fully self-employed, working on consumer and business magazines, websites and brochures – concentrating most recently on copywriting directly for commercial organisations. Thanks to my diverse professional history, I learn new information and technology quickly.
Now based in Leicester, I also volunteer for a local charity, helping to maintain its website and produce multimedia and other communication resources.